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Use send-on-behalf-of (SOBO)

Increase response rates through SOBO

For 💼 Starter, Pro, Business, and Enterprise only

Studies show that sending outreach on behalf of hiring managers, founders, and other relevant team members significantly increases response rates.

When creating an outreach campaign, you can choose to send emails from Max or on behalf of any team member (i.e., SOBO), including yourself.

Emails are sent from a @hey.[company].com address, not from your or your team’s actual email addresses.

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